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Global trade venture to China
April 10 - April 22
An upcoming global trade venture to China, organized by the Wisconsin Economic Development Corporation (WEDC), will help connect you to potential buyers, distributors and other partners in the Chinese market.
The Chinese economy is the world’s second-largest, and the country has the world’s fastest-growing middle class—currently 400 million people out of a total population of 1.4 billion. China imported more than $120 billion worth of products from the U.S., and more than $1.6 billion from Wisconsin, in 2018.
Chinese customers have a strong affinity for U.S.-made products, since they consider those products to be of high quality. Even with recent tariff concerns, demand for U.S-made goods in China remains strong.
When Costco opened its first retail location in China in August of 2019, the store was forced to close early due to overcrowding on opening day, and announced it would limit the number of shoppers allowed in thereafter. And when Shake Shack opened its first China location in Shanghai earlier in 2019, scalpers reportedly hawked spots in line and resold burgers at a huge markup.
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