U.S./International Business News

Digital tools allow U.S. small businesses to grow internationally, prompting need for long-term Trade agreements

Tom Sullivan, vice president of small business policy

Today, U.S. small businesses are expanding into international markets faster than ever before. The development of digital sales tools and platforms such as Google Ads, Google Market Finder, email marketing platforms, and social media have leveled the playing field for small businesses to compete and grow in both domestic and international markets.

But with this growth also comes new challenges that small businesses have to learn how to navigate. The uncertainty around trade agreements around the globe and escalating tariffs between the U.S. and China are hindering the growth American entrepreneurs are seeing in these markets.

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This was the topic of discussion at an event October 30 in Washington, D.C. held by Google and the U.S. Chamber of Commerce, which featured a panel of four small business owners discussing how digital innovation has allowed them to grow internationally, while also discussing the challenges that come with international growth.

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