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Connecticut Economic Resource Center announces rebranding as AdvanceCT and David Campbell as VP of Business Development

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CERC Becomes AdvanceCT and David Campbell Joins as Lead on Business Recruitment

The Connecticut Economic Resource Center, Inc. (CERC), a nonprofit corporation that seeks to advance business formation, retention, recruitment, and growth in Connecticut, has rebranded as AdvanceCT.

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The rebranding effort represents a strategic transition stemming from Governor Lamont’s vision for the organization to collaborate closely with the Connecticut Department of Economic and Community Development, the state’s economic development agency, to drive business recruitment and retention.

AdvanceCT also announces the hiring of David Campbell as Vice President of Business Development.

An economic development veteran and Connecticut native, Campbell will lead business development and recruitment efforts by cultivating relationships with national and international business clients and engaging with strategic partners across the state. Formerly with the New Jersey Economic Development Authority and the U.S. Department of Commerce, Campbell has 17 years of economic development, international business and policy experience, including expertise in attracting foreign direct investment, entrepreneurs, and innovative technologies.

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