Career Opportunities

Yew Chung International School of Beijing: marketing and communications specialist

Yew Chung International School of Beijing

The incumbent will be responsible for supporting YCIS Beijing Marketing Division; He/she will implement marketing projects with responsibilities that including content creation, digital marketing, and public relations.

Major Responsibilities:

  • Create marketing content that highlights the uniqueness of YCIS for all print and online marketing channels.
  • Develop and maintain editorial calendar of both print and online marketing channels. Plan interviews with staff to create regular content.
  • Develop effective corporate communication strategies.
  • Offer creative input into advertising campaigns.
  • Maintain relationships with all Online and Print Media Partners.
  • Establish new media partnerships and create new promotional/branding opportunities.
  • Maintain an active presence on all social media platforms. Increase social media channel growth and engagement. Identify and track KPI’s and making adjustments as needed.
  • School website maintenance.
  • Responsible for executing implementation of SEO strategies.
  • Support the development and update of promotional items including advertisements, press releases, and collateral materials.
  • Proofread school newsletter, WeChat articles and other communications where needed.
  • Work with the team to support the organization of promotional events and activities, as needed.
  • Maintain partners’ and contact databases.
  • Produce reports on a monthly basis and when required.
  • Other duties as assigned by the Head of Marketing.
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